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A Manifesto for Blowtorch Records

Updated: Oct 20, 2021

Statement of principles

Soviet era propaganda poster

Whatever your take on the communist era in the USSR, I reckon even the most begrudging of critics would admit that it produced some wonderfully designed propaganda posters.

The majority of the workers who belonged to the kollektivnoye khozyaynstvo (collective farms) were illiterate, so posters were image-led with a minimum of text in order to have maximum impact.

The collectives were cooperative farms run on state-owned land by peasants from a number of households. They were paid as salaried employees on the basis of quality and quantity of labour contributed.

Early version of Blowtorch Records logo

At the conception of Blowtorch Records, the name came first and then the logo. The conversation with the wonderful Magda who designed it went along the lines of 'make it look like a Soviet propaganda poster'. Such clear directions.

But great designers can run with that and she (and her partner Conor) produced the early prototype you see right before the final green version which graces the website.

Hegel believed that mode of consciousness was determined on an individual level. Marx expanded on this with his theory that most people are alienated from their inate human nature by their social class - particularly the working class. For them, as they produce items in a capitalist system, the mode of production influences the mode of consciousness.

So without getting too philosophical, here at Blowtorch we believe that bands should be free from any production constraints to deliver their best work in a conducive environment.

Some bands are more established than others and have had national radio airplay and been reviewed in established blogs. This benefits every band on the label and thus we harness the power of the collective. It is incumbent on each artist/band of course to add to this with their own creativity.

A recent re-reading of the Factory Records story and understanding the unwavering commitment of Anthony H Wilson, Alan Erasmus and Peter Saville to a non solipsistic, design-led label, crystallised ideas which have always been in my head. I thought it worth committing them to paper - OK a well-designed blog at least. Better late than never.

Blowtorch Records will:

bullet point 1

always be independent of any outside interference

bullet point 2

place principles before profit every time

bullet point 3

give unsigned, independent musicians a digital space & promotion for their recorded music and facilitate physical releases

bullet point 4

leverage the power of the collective for the good of everyone

bullet point 5

encourage each artist/band to add to this power with their own creativity

bullet point 6

encourage and facilitate our releases to have beauty, interest and meaning

bullet point 7

remember that punk is an attitude not a type of music

bullet point 7

not tolerate any form of hate speech or discrimination. And fascists can fuck off.

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1 comentário

Vita Linfast
Vita Linfast
31 de jul. de 2021

This is such a great writing! I believe that this Manifesto helps artists and describes perfectly Blowtorch Records!

- Liana

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